With all the hype surrounding the launch of the iPad in the UK today I thought I'd look at some of the potential uses of the iPad in automotive.
1. Brochures
For years the industry has talked about whether the web can replace traditional printed brochures. Surely the iPad can help give a far richer more interactive brochure experience? The potential for a 'connected' brochure is huge. Expect to be able to interact with a dealer through live chat, connect to your network of friends and ability to search for more content e.g. videos and product demos.
2. Apps
There has been a huge amount of hype around apps but only a few good examples in automotive. Here are a few examples of potential uses of apps. Used car locator, aftersales & service, games, payment/ financial services (Mercedes-Benz example), owners manual.
3. In-car entertainment
There are already examples on YouTube of consumers mounting iPads on their dashboards. A fantastic screen for sat navigation and entertainment. Online connectivity allows the use of services such as Spotify and YouTube.
4. Dealer experience
Imagine dealers armed with iPads to help customers configure their new car and selecting options.
QR codes as used by Chevrolet (see previous post) could also be a great way for customers to gather information.
5. Engaging with consumers
More than ever consumers are connected and mobile. Whether it's researching prices whilst in a dealership or deciding on their next purchase whilst commuting on the way to work. iPad/ mobile offers a seriously engaged audience. More and more mobile is an extension of PC or laptop experience and often offering an even richer experience once you include GPS, camera (not on iPad yet!) and speaker.
