The Bark Side - VW's Canine Chrous!

...and we're back. Last post was back in May - lots of content has instead been shared on Google+ and Twitter. A new year and a new dedication to the blog.

As Kia demonstrated last year for Picanto, videos with animals work well online. This time its VW USA with The Bark Side - using dogs for a 'canine chorus'!

Check it out.

Hyundai Facebook Like At The Amsterdam Motorshow

Hyundai Facebook Likes at Amsterdam Motorshow

Following on from my previous post about Renault using Facebook
'likes' at the Amsterdam motorshow, it appears Hyundai were also doing
something very similar. Clearly a new standard in online/ offline
integration been set. Perhaps in the future we will see one Facebook
motorshow system where users can 'like' any car at the show not just
one or two manufacturer's stands.

Audi A7 Papercraft Video

It took 285 pages, 750 parts and 240 hours to make this Audi A7 Papercraft!

Renault Facebook Like At The Amsterdam Motorshow

Great offline/ online integration by Renault at the Amsterdam Motorshow. Users register for an electronic card and then can swipe & 'like' any car on the Renault stand, posting straight to their Facebook profile. Pretty cool stuff!

Ford Focus Ad: Doug

At the Google ThinkGearshift event last Thursday, Scott Monty (Head of Social Media at Ford) announced Ford's 2012 'spokesperson' Doug. The outspoken and often inappropriate puppet Doug will be at the heart of Ford's social media campaign for the new Focus. For this campaign Ford have recruited writers from The Office and The Simpsons. There are already several videos on YouTube and have so far generated about half a million views in under 1 week. The first Ford Focus Doug video is below.