Range Rover Evoque advertising and social engagement

Increasingly advertisers are using digital advertising to do an awareness job and also drive social interaction & engagement on their owned properties on social networks such as Facebook and YouTube. 

We've seen some great examples over the last couple of days from Range Rover for the Evoque. The first example is a masthead on the The New York Times where Range Rover have included social buttons for Facebook, Twitter, YouTube and Google+.  The second is also a masthead this time running on the UK newspaper site The Telegraph. The Telegraph masthead includes counters for Likes, Tweets, pictures and videos linking through to the appropriate social sites. 

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Range Rover Evoque masthead on The New York Times 6th Feb 2012

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Range Rover Evoque masthead on The Telegraph 7th Feb 2012

Hyundai Facebook Like At The Amsterdam Motorshow


Hyundai Facebook Likes at Amsterdam Motorshow

Following on from my previous post about Renault using Facebook
'likes' at the Amsterdam motorshow, it appears Hyundai were also doing
something very similar. Clearly a new standard in online/ offline
integration been set. Perhaps in the future we will see one Facebook
motorshow system where users can 'like' any car at the show not just
one or two manufacturer's stands.

Ford Focus Ad: Doug

At the Google ThinkGearshift event last Thursday, Scott Monty (Head of Social Media at Ford) announced Ford's 2012 'spokesperson' Doug. The outspoken and often inappropriate puppet Doug will be at the heart of Ford's social media campaign for the new Focus. For this campaign Ford have recruited writers from The Office and The Simpsons. There are already several videos on YouTube and have so far generated about half a million views in under 1 week. The first Ford Focus Doug video is below. 

Ford Focus Doug Video