Chevrolet Augmented Reality on the iphone

Chevrolet are the latest manufacturer to use augmented reality to promote their vehicles. The main difference to other uses of AR is it will be developed as an app for the iphone and combined with local functions to be used as a treasure-hunt style game. 

Chevrolet Quick Response Codes

Chevrolet are also looking to introduce Quick Response (QR) codes on their vehicles to allow users to easily gain more information about the product or feature. I think this could be used effectively in the auto industry, especially in the dealerships for used cars.