Sebastien Loeb Wins & Citroen Celebrate!
Sebastien Loeb wins sixth world title in a row | Sport |
"Sébastien Loeb has picked up a record sixth successive world rally title after winning the Rally of Great Britain today.
To celebrate the wins for Leob and the team, I have discovered Citroen are celebrating on the homepage of Citroen.co.uk. Some nice integration between offline and online using video and rich media (shown below). Citroen are also running 'celebration offers' which is a nice touch.
Sébastien Loeb powers towards his sixth successive world rally championship today. Photograph: Paul Harding/Action Images
The French Citroën driver, who surpassed Tommi Makinen's four championships in a row last year, made it six at the title-deciding round in Cardiff."
To celebrate the wins for Leob and the team, I have discovered Citroen are celebrating on the homepage of Citroen.co.uk. Some nice integration between offline and online using video and rich media (shown below). Citroen are also running 'celebration offers' which is a nice touch.
Celebration video on the Citroen homepage
Flash media also on the Citroen homepage
This is not the first time Citroen have been fast to react to a news story. Earlier this year Citroen went early with their scrappage deal before the government incentive programme was officially announced, running with the strapline "you're too late darling...!"
Citroen homepage highlighting their scrappage offer
